TailWag ("we", "our", "us") is operated by TailWag Pty Ltd, Australia. This policy explains how we collect, use, disclose, and protect personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). For users in the European Economic Area, we also comply with the GDPR.
| Category | Examples | Purpose |
|---|---|---|
| Account data | Email address, Apple ID token, nickname | Authentication, account management |
| Dog profile | Name, breed, age, photos | Discovery, matching, breed boards |
| Location (coarse) | Suburb / area bucket (not GPS) | Proximity-based discovery |
| Location (precise) | GPS coordinates during walks | Walk tracking (in-session only) |
| Messages | Chat thread content | In-app messaging between matched users |
| Walk activity | Distance, duration, route | Walk stats, XP/leaderboards |
| Device ID (hashed) | SHA-256 of vendor UUID | Anonymous analytics grouping |
| Usage events | Feature interactions, session start | Product analytics (no cross-app tracking) |
We do not collect payment card numbers. Payments are processed by Apple In-App Purchase (governed by Apple's privacy policy).
We do not sell your personal information. We do not use your data for targeted advertising.
We share data only as necessary:
All third-party providers are contractually bound to process data only as instructed and maintain appropriate security.
Under the Australian Privacy Act and GDPR, you have the right to:
To exercise any right, use the in-app Privacy Settings or email privacy@tailwag.app. We respond within 30 days.
We apply defence-in-depth security including:
In the event of a data breach that is likely to result in serious harm, we will notify affected users and the OAIC within 30 days as required by the Notifiable Data Breaches scheme.
TailWag is intended for users aged 18 and over only. We do not knowingly collect personal information from anyone under 18. If we become aware that a person under 18 has created an account or provided personal information, we will terminate their account and delete their data promptly.
Coarse location (suburb/area bucket): Used for discovery. Stored in our database against your profile.
Precise GPS location: Collected only during active walks. Route data is stored in your activity history. You can delete all activities via Privacy Settings.
You can withdraw location permission at any time in iOS Settings → TailWag → Location.
Your data is primarily stored on AWS servers in Sydney, Australia (ap-southeast-2). Supabase Inc. is headquartered in the United States; data may transit through US infrastructure subject to appropriate contractual safeguards (Standard Contractual Clauses where applicable).
We may update this policy periodically. We will notify you of material changes via in-app notification and update the "Last updated" date above. Continued use after changes constitutes acceptance.
Privacy queries: privacy@tailwag.app
Postal: TailWag Pty Ltd, Australia