Terms of Service

Last updated: 28 March 2026 · Effective: 28 March 2026

These Terms of Service ("Terms") govern your use of the TailWag mobile application and website (tailwag.app), operated by Peter Warden (trading as TailWag), Australia ("TailWag", "we", "us"). By creating an account or using TailWag, you agree to these Terms.

1. Eligibility

You must be at least 18 years of age to use TailWag. TailWag is not intended for use by children or minors under 18. By creating an account or using the app, you confirm that you are 18 years of age or older. If we become aware that a user is under 18, we will terminate their account and delete their data promptly.

2. Your Account

• You are responsible for maintaining the security of your account credentials.
• You must not share your account with anyone else.
• You must provide accurate information when creating your profile.
• You must promptly notify us at founder@tailwag.app of any unauthorised use of your account.
• We reserve the right to suspend or terminate accounts that violate these Terms.

3. Acceptable Use

You agree not to:

• Post false, misleading, or fraudulent content
• Harass, bully, or threaten other users
• Post content that is illegal, obscene, defamatory, or violates any third-party rights
• Use the app to scam, defraud, or harm other users or their animals
• Attempt to reverse-engineer, hack, or disrupt the app or its infrastructure
• Create multiple accounts to circumvent bans or restrictions
• Use automated tools, bots, or scrapers on the platform
• Share or sell your account or membership benefits
• Post photos of animals you do not own without the owner's permission

4. User Content

You retain ownership of content you post (photos, messages, posts). By posting content, you grant TailWag a non-exclusive, royalty-free, worldwide licence to use, display, and distribute that content within the app and for promotional purposes (e.g., featuring your dog on our social media with your permission).

You are solely responsible for content you post. TailWag does not endorse user content and may remove content that violates these Terms at our sole discretion.

5. AmbassaDog Programme

Users may apply to become an AmbassaDog representative for their breed. Approved AmbassaDogs may receive complimentary membership. TailWag reserves the right to revoke AmbassaDog status and associated benefits at any time. User-generated content submitted as part of an application may be used by TailWag for marketing purposes.

6. Memberships & Payments

TailWag offers two paid tiers — Pup and Alpha — each available as a monthly or annual subscription. Pricing is shown in Australian Dollars (AUD) at the point of purchase and may vary by region.

6.1 Apple In-App Purchase (iOS app)

• Subscriptions purchased inside the iOS app are processed by Apple Inc. under Apple's standard subscription terms.
• Billing, renewal, cancellation, and refunds are managed in your Apple ID account settings. Refund requests are subject to Apple's refund policy.
• Subscriptions renew automatically unless cancelled at least 24 hours before the renewal date.

6.2 Web subscription (Stripe)

• Subscriptions purchased on tailwag.app are processed by Stripe Payments Australia Pty Ltd.
• Subscriptions renew automatically at the end of each billing period unless cancelled. You can cancel, change plan, or update payment details at any time via your account page.
• Cancellation takes effect at the end of the current billing period. You retain access to paid features until that date; we do not pro-rate refunds for the unused portion of a period.
• Cooling-off (Australia): If you believe you have been charged in error, contact us at founder@tailwag.app within 14 days of the charge and we will assess the request under the Australian Consumer Law.
• 14-day withdrawal (EU/UK): EU and UK consumers may withdraw from the subscription within 14 days of the initial purchase under the Consumer Rights Directive, unless you have already started using paid features (in which case, by subscribing, you expressly consent to immediate performance and acknowledge this waives your right of withdrawal).
• All fees are shown inclusive of any applicable GST (Australia), VAT (EU/UK), or equivalent local taxes, which are calculated automatically at checkout.
• Failed payments may result in suspended access until the outstanding balance is settled. We will attempt to notify you before suspension.

6.3 General

• Your TailWag account subscription status is determined by the highest-tier active subscription across any purchase channel (iOS IAP or Stripe). If you subscribe on both channels simultaneously, you will be billed on both — please cancel the one you do not intend to use.
• Free membership may be earned by completing a full season (reaching Level 55) — this is a reward and may change in future seasons.
• We reserve the right to change pricing with reasonable notice. Existing subscribers will be notified at least 30 days before any price change affecting their next renewal.

7. QR Collar Products

TailWag QR collars are physical products sold through our website. All sales are subject to our separate Returns & Shipping Policy. The QR safety feature in the app functions independently of collar purchase; collars embed your dog's unique QR code for physical identification purposes.

8. Safety Features (Lost Dog / Found Dog)

The lost dog and QR safety features are provided as a convenience tool. TailWag does not guarantee that lost dogs will be found, that reports will be seen, or that the QR code will be scanned. You use these features at your own risk. TailWag is not liable for any loss, injury, or damage to animals.

9. Location Services

Precise GPS is only accessed during active walks. You can revoke location permission at any time in iOS Settings. Coarse location (suburb/area) is used for discovery and is stored in your profile. You may update or remove your area at any time.

10. Privacy

Your use of TailWag is also governed by our Privacy Policy, which is incorporated into these Terms by reference.

11. Intellectual Property

The TailWag name, logo, app design, and all original content are the intellectual property of Peter Warden (trading as TailWag). You may not reproduce, distribute, or create derivative works without our express written permission.

12. Disclaimer of Warranties

TailWag is provided "as is" and "as available" without warranties of any kind. We do not warrant that the app will be uninterrupted, error-free, or free from viruses or other harmful components. To the maximum extent permitted by Australian Consumer Law, we disclaim all implied warranties.

Note: Nothing in these Terms excludes, restricts, or modifies any rights you have under the Australian Consumer Law (ACL) that cannot be excluded, restricted, or modified.

13. Limitation of Liability

To the maximum extent permitted by law, TailWag's total liability to you for any claim arising from your use of the app is limited to the amount you paid us in the 12 months preceding the claim. We are not liable for any indirect, incidental, special, or consequential loss.

14. Indemnity

You agree to indemnify and hold harmless Peter Warden (trading as TailWag), its officers, employees, and agents from any claims, damages, or expenses (including legal fees) arising from your use of the app, your content, or your violation of these Terms.

15. Termination

We may suspend or terminate your account if you breach these Terms, engage in fraudulent activity, or for any other reason at our discretion with reasonable notice where practicable. You may delete your account at any time via Settings → Privacy → Delete My Account.

16. Governing Law

These Terms are governed by the laws of New South Wales, Australia. You agree to submit to the exclusive jurisdiction of the courts of New South Wales for any dispute arising from these Terms.

17. Changes to These Terms

We may update these Terms from time to time. We will notify you of material changes via in-app notification at least 14 days before they take effect. Continued use after the effective date constitutes acceptance of the updated Terms.

18. Contact

Questions about these Terms: legal@tailwag.app
General: founder@tailwag.app