In plain English (this summary is not part of the Terms):
You must be 18+. Be respectful, only post content you have the right to post, and don't misuse the app. Paid memberships auto-renew until you cancel; you can cancel anytime. Our safety features (lost-dog alerts, QR tags) are helpful tools — they don't guarantee a dog is found, and you meet other owners and their dogs at your own risk. Dog details shown in the app are owner-reported, not verified by us. Nothing here takes away the rights you have under the Australian Consumer Law.
These Terms of Service ("Terms") are a legally binding agreement between you and Peter Warden, trading as TailWag (ABN 91 360 554 740), of Victoria, Australia ("TailWag", "we", "us", "our"). They govern your access to and use of the TailWag mobile application, the website at tailwag.app, our QR safety tags and other physical products, and all related features and services (together, the "Service").
By creating an account, purchasing from us, scanning a TailWag tag, or otherwise using the Service, you agree to these Terms and to our Privacy Policy, which is incorporated by reference. If you do not agree, do not use the Service.
Business structure: TailWag is currently operated by Peter Warden, trading as TailWag (ABN 91 360 554 740). We are incorporating a company (TailWag Pty Ltd, ACN to be notified) expected to take over operation of TailWag on or around 1 July 2026. From that effective date, the new company becomes the party you contract with under these Terms and the entity responsible for your personal information under our Privacy Policy. Your existing membership(s) and personal information will transfer to it on the same terms, and we will notify you (in-app and/or by email) at or before the change. Recurring Apple and Stripe subscriptions will continue without interruption or re-purchase.
You must be at least 18 years of age to create an account or use the Service. TailWag is not intended for and is not directed at anyone under 18. By using the Service you represent that you are 18 or older and have the legal capacity to enter into these Terms. If we become aware that a user is under 18, we will suspend or terminate the account and delete the associated data. You must also use the Service in compliance with all laws that apply to you.
Subject to these Terms, we grant you a limited, personal, non-exclusive, non-transferable, revocable licence to access and use the Service for your own personal, non-commercial use. You must not:
We may investigate and take action (including content removal, suspension, or reporting to authorities) for any suspected breach.
You retain ownership of your Content. By posting Content you grant TailWag a worldwide, non-exclusive, royalty-free, sublicensable licence to host, store, reproduce, adapt (e.g., resize/crop), publish, and display that Content for the purpose of operating, promoting and improving the Service. For Content you make public in the app, this licence also covers our showcasing it in TailWag marketing where we have your consent. This licence ends when you delete the Content or your account, except for (a) copies retained in routine backups for a limited period, (b) Content others have re-shared, and (c) where we must retain it to comply with law.
You are solely responsible for your Content and must have all rights necessary to post it. We do not endorse user Content. We may, but are not obliged to, moderate, screen, refuse, or remove Content at our discretion, including using automated tools and a human review queue.
If you see Content that breaches these Terms or that is harmful, you can report it in-app (or email founder@tailwag.app). We aim to review reports promptly, typically within 24 hours, and may remove Content, warn, suspend or ban users. If you believe Content infringes your intellectual property, contact us with details and we will assess and act on valid claims.
Dog details in the Service — including breed, age, temperament, friendliness, and any vaccination or health badges — are provided by owners and are not verified by TailWag. Do not rely on them as confirmation of a dog's vaccination status, temperament, or suitability. Always exercise your own judgement and caution around unfamiliar dogs.
TailWag offers paid membership tiers — currently Pup and Alpha — available as recurring subscriptions of various durations. All prices are shown in Australian Dollars and are inclusive of GST (where applicable) at the point of purchase before you confirm. We will tell you the price, billing period, and renewal terms before you buy.
If you think you have been charged in error, or there is a problem with a paid service, contact us at founder@tailwag.app and we will assess it, including under the ACL. Nothing in this section limits your non-excludable rights under the ACL (see section 15).
WAG XP, levels, Bones, Pawstige, leaderboard positions, badges, season rewards, Wag Wars standings, Pawferral credits and cafe loyalty stamps (together, "In-App Items") are a personal, revocable benefit licensed to you for use within the Service. They have no monetary or cash value, are not your property, are non-transferable, and are not redeemable, refundable or exchangeable for money or anything outside the Service. You may not buy, sell, trade or transfer them outside the Service. We may adjust, reset, recalculate or expire In-App Items and change how they are earned or what they unlock; where an In-App Item directly reflects something you paid for, we will give reasonable notice (consistent with section 7.4) before a change that materially reduces its benefit. Any cafe loyalty stamp or reward is honoured at, and subject to the continued participation of, the relevant partner venue. Wag Wars, season rewards, Pawferrals and the AmbassaDog program are also governed by our Promotion & Rewards Terms. This section is subject to your non-excludable ACL rights (section 15).
We sell physical products, including QR safety tags/collars and merchandise, through our website. The following applies to those purchases, in addition to our Returns & Shipping Policy.
The Safety Features (lost-dog mode, QR tags, found-dog reports) and community features (discovery, walks, park check-ins, events, cafe visits) are convenience tools to help owners connect and to help reunite lost dogs.
This section is subject to your non-excludable rights under the ACL (section 15). Nothing in this section excludes, restricts or modifies any liability that cannot lawfully be excluded, including liability for death or personal injury caused by our negligence.
Dog-park and place information is compiled from council, government, OpenStreetMap and other open data sources, and some locations are approximate or geocoded. Off-leash rules, hours and access change. Always check current on-site signage and your local council's rules. A listing is not an endorsement by, or affiliation with, any council or third party.
The Service does not provide veterinary, medical, behavioural, or professional advice and is not a substitute for it. Information in the app is general and owner-generated. For your dog's health or behaviour, consult a qualified vet or professional.
The Service relies on and links to third parties (for example, Apple, Stripe, mapping and data providers, and the providers listed in our Privacy Policy). Your use of those services is governed by their terms and privacy policies, and we are not responsible for them. If you download the iOS app, your use is also governed by our End-User Licence Agreement, which includes terms required by Apple; Apple and its subsidiaries are third-party beneficiaries of that EULA and may enforce it. Apple is not a party to these Terms; where you buy through Apple, Apple's standard end-user licence and subscription terms also apply.
The TailWag name, logos, the "Kingsley" character and related marks, the app and website design, software, and all original content are owned by Peter Warden (trading as TailWag) or our licensors and are protected by intellectual-property laws. Except for the limited licence in section 4, we grant you no rights in them. You must not copy, modify, distribute, sell, or create derivative works from them without our prior written consent.
If you send us feedback, ideas or suggestions, you grant us a perpetual, irrevocable, royalty-free licence to use them without restriction or obligation to you.
Our handling of personal information is described in our Privacy Policy, which forms part of these Terms. Please read it to understand what we collect, how we use and disclose it, and your rights.
Our goods and services come with guarantees that cannot be excluded under the Australian Consumer Law. Nothing in these Terms excludes, restricts or modifies any guarantee, right or remedy you have under the ACL or other law that cannot lawfully be excluded. For major failures with a service you are entitled to cancel and to a refund for the unused portion, or to compensation for the reduced value; and for major failures with goods you are entitled to a replacement or refund, and to compensation for other reasonably foreseeable loss or damage. You are also entitled to have goods repaired or replaced if they are not of acceptable quality and the failure is not a major failure. Where our liability cannot be excluded but can be limited, our liability is limited as set out in section 17.
Except for the ACL guarantees and anything else that cannot lawfully be excluded, the Service is provided "as is" and "as available" without warranties of any kind, whether express or implied. We do not warrant that the Service will be uninterrupted, timely, secure, error-free, or free of harmful components, that data (including location, parks, and owner-reported information) is accurate or complete, or that the Service will meet your requirements.
This section does not apply to, and nothing in it limits or excludes, our liability for: death or personal injury caused by our negligence; fraud or fraudulent misrepresentation; liability under Part 3-5 of the ACL for goods with a safety defect; a failure to comply with a consumer guarantee in respect of goods or services of a kind ordinarily acquired for personal, domestic or household use (including our QR safety tags, collars and merchandise); or any other liability that cannot lawfully be limited or excluded. Subject to that, and to section 15:
Nothing in this section limits liability that cannot lawfully be limited or excluded.
To the extent permitted by law, you agree to indemnify and hold harmless Peter Warden (trading as TailWag) and our personnel and agents from and against claims, liabilities, losses, damages, costs and expenses (including reasonable legal costs) to the extent they arise from your Content, your breach of these Terms or any law, your unlawful or wrongful act or omission, or your Content infringing a third party's rights. This indemnity does not apply to the extent the loss was caused by our own breach or negligence or by any matter outside your reasonable control, and is subject to your non-excludable rights under the ACL (section 15).
You may stop using the Service and delete your account at any time (Settings → Privacy → Delete My Account). We may suspend or terminate your access, with notice where practicable, if you breach these Terms, create risk or legal exposure for us or others, or where required by law. On termination, the licence in section 4 ends; sections that by their nature should survive (including 5, 6, 9, 13, 15–18, 22 and 23) survive.
We are not liable for any failure or delay caused by events beyond our reasonable control, including outages of third-party infrastructure or networks, acts of God, natural disasters, fire, flood, pandemic, war, civil disturbance, or government action.
We may change, suspend, or discontinue all or part of the Service at any time. We may update these Terms; if a change is material we will give notice (for example, in-app or by email) at least 14 days before it takes effect, unless a change is required sooner by law or to address a security or legal risk. Your continued use after the effective date constitutes acceptance. If you do not agree, stop using the Service and you may cancel and delete your account.
If a change to these Terms, or the discontinuation of a paid feature, is materially adverse to you as a paying Member, you may cancel your membership before the change takes effect and we will either not apply the change to your current pre-paid term or give you a pro-rata refund of the unused portion of any pre-paid period. This does not apply to changes we must make to comply with law or to address a security or legal risk, and is in addition to your non-excludable ACL rights (section 15).
These Terms are governed by the laws of Victoria, Australia. You and we submit to the exclusive jurisdiction of the courts of Victoria and the courts competent to hear appeals from them. Before starting court proceedings (except for urgent injunctive relief), you agree to first contact us at legal@tailwag.app and attempt in good faith to resolve the dispute. Nothing in this section prevents you from contacting a relevant regulator or ombudsman, or exercising rights under the ACL.
Peter Warden (trading as TailWag) · ABN 91 360 554 740 · Victoria, Australia
Terms & legal: legal@tailwag.app
General & support: founder@tailwag.app
Privacy: privacy@tailwag.app