If something isn't here, email founder@tailwag.app. It goes straight to Peter.
Pup (A$12.99/mo) covers the discovery experience — premium filters, 3 undo swipes a day, 10 super licks a month, owner profile discovery, up to 3 dog profiles, walk route maps.
Alpha (A$24.99/mo) is everything in Pup plus unlimited swipes, unlimited super licks, every BreedBoard (not just yours), unlimited dog profiles, an Alpha badge, 2× XP boosts, and walk-buddy suggestions.
Yearly plans save you about half — A$79.99/yr for Pup, A$149.99/yr for Alpha.
Yes. Subscribing on tailwag.app uses Stripe instead of Apple. The price is the same, but it doesn't go through Apple's billing — which is what we built so we can keep the lights on without losing 30% off the top.
Both methods unlock the same features. Pick a plan →
If you subscribed on the website: head to your account page → "Manage subscription" → cancel.
If you subscribed in the iOS app: open Settings → your Apple ID → Subscriptions → TailWag → cancel.
Either way, you keep access until the end of your current billing period — no pro-rated refunds for the unused portion.
Web subscriptions: contact us within 14 days of the charge if something went wrong. We'll assess under Australian Consumer Law.
App Store subscriptions: refunds go through Apple at reportaproblem.apple.com — we don't process those.
Possibly, but not without 30 days' notice to existing subscribers. If you're locked in early, you keep your rate as long as your subscription stays active.
iOS first, rolling out via TestFlight in waves through 2026. Android comes later in the year.
Joining the waitlist puts you in line. Inviting friends bumps you forward.
Solo founder, limited time. iOS gives us tighter design control and a faster launch. Android joins as soon as we have the runway.
No. You can subscribe via the web (Stripe) without ever opening the app. Your subscription waits for you whenever the app is on your phone.
Supabase Sydney (AWS ap-southeast-2). Walks, profiles, photos — all on Australian infrastructure.
Stripe processes payment cards on its own servers; we never see card data.
BreedFeed posts are visible to other dog owners in the scope you selected (Local, City, State, Country, Global). Your owner profile only becomes visible after a mutual match in Discovery.
The QR code on your dog's collar shows the dog's profile — name, breed, vibe — but never your owner contact info unless you flip the safety QR on.
Yes, anytime, in the app under Settings → Privacy → Delete account. Or email founder@tailwag.app. We export your data on request and delete it within 30 days.
No. The app works with any collar (or none). The TailWag QR Smart Collar is the physical bridge — if your dog wanders, anyone can scan it to reach you. You can also use the in-app QR for social profile sharing without buying a collar.
3–7 business days within Australia. International shipping rates vary. Shop collars →