Questions, answered.

Yes — the game is free. Tracking your walks, earning WAG XP, levelling your dog, Wag Wars, your breed's board, streaks and the Suburb League all cost nothing.

Pup and Alpha add the matchmaking depth and perks on top — filters, super licks, every board, route maps and more. You never need a membership to play.

Memberships aren't on sale yet; the app shows "Memberships open soon". Here's what is planned.

Pup (A$12.99/mo) covers the discovery experience — premium discovery filters, see who liked you, 3 undo swipes a day, 10 Super Licks a month, owner profiles on every card, every BreedBoard, up to 3 dog profiles, and walk route maps.

Alpha (A$24.99/mo) is everything in Pup plus unlimited undo swipes, unlimited Super Licks, up to 20 dog profiles, an Alpha badge, two 2x WAG XP tokens a month, and walk buddy suggestions.

All prices in AUD. Pup: A$12.99/month, A$34.99 every 3 months, or A$79.99/year. Alpha: A$24.99/month, A$64.99 every 3 months, or A$149.99/year.

Open Settings on your iPhone → tap your name at the top → Subscriptions → TailWag → Cancel.

You keep access until the end of your current billing period — no pro-rated refunds for the unused portion.

Memberships are sold only through the App Store, so refunds go through Apple at reportaproblem.apple.com — we don't process those.

Nothing here limits your rights under the Australian Consumer Law. If something has gone wrong, email founder@tailwag.app.

Possibly, but not without 30 days' notice to existing subscribers.

iPhone first. The beta is open now through Apple's TestFlight app: here's how to get it. Android isn't scheduled yet; leave your email and we'll tell you when it is.

Joining the waitlist puts you in line.

Solo founder, limited time. iOS gives us tighter design control and a faster launch. Android joins as soon as we have the runway.

Memberships aren't on sale yet. When they open, they will be bought in the TailWag app on iPhone and billed through your Apple ID. A TailWag account works on the web too, but memberships aren't sold here.

A sports club for dogs. You walk your dog, the walk earns WAG XP, your dog levels up, and your suburb climbs the ladder. Around that: Wag Wars to compete in, breed boards to hang out on, parks and cafés to check in at, and a Pawfile that tells your dog's story.

Dogs first, owners second. Your dog is the athlete — you're the support crew.

Walking duels. Challenge another dog 1v1 on distance or number of walks, over 1, 3, 5 or 7 days, or a full month. Everyone walks their own walks, wherever they like; every walk pours into the tug-of-war. Whoever leads when the clock runs out wins.

Wins and losses build your dog's record. Fight the same rival twice and it becomes a rivalry with its own head-to-head history. Friends can watch your wars live and fire quick barks from the sideline.

Walks earn WAG XP — more distance and time, more XP, with bonuses for park check-ins, partner café visits and walking with friends. XP is calculated on our servers from your actual walk, so it can't be faked or fudged.

The XP belongs to your dog, not you. Dogs level up through each season, and the season leaderboards run from suburb all the way to national.

Walk days in a row. Walk today, the streak grows; miss a day, it resets. Your Home screen warns you when a streak is one lazy evening away from dying.

Every walk you track adds kilometres to your suburb's monthly total, ranked against the other suburbs in your city. Your local park crew versus the next postcode over — bragging rights refresh every month.

Every dog named Rex, ranked. Namesake boards pit your dog against every other dog sharing their name — suburb, city, state or national. If your Bella is the #1 Bella in Australia, you can wear it as a badge on her Pawfile. You choose which rank to show off.

Distance comes straight from GPS, time from the timer, pace is simply distance over time. We'd rather throw away a junk GPS reading than guess — if the signal is rubbish, the metres don't count. No estimates dressed up as facts.

No — and it never will. No calories, no step counts, no heart rate, no health scores, for you or your dog. TailWag is a sports and lifestyle club, not a medical device. Your vet knows your dog's health; we know their walking record.

Open the park in the app while you're actually there — check-ins only work within 200 metres of the park, so the leaderboards stay honest. A park check-in earns 20 WAG XP, and it's doubled if you check in during a walk or up to 30 minutes before you start one. Up to five check-ins a day earn XP.

Check in at a partner café with your dog to earn WAG XP, and each visit stamps a loyalty paw card that unlocks a real reward at the counter. Melbourne bayside cafés first; more as the pack grows.

Supabase Sydney (AWS ap-southeast-2). Walks, profiles, photos — all on Australian infrastructure.

Stripe processes payment cards on its own servers; we never see card data.

BreedFeed posts are visible to other dog owners in the scope you selected (Local, City, State, Country, Global). Signed-in members can see your nickname, bio, first name and last initial (for example "Sam T.") and your membership tier. Your suburb is shown to friends only unless you choose Everyone in Privacy & Data. Your dog's profile appears in Discover.

If you turn on a public web Pawfile for your dog (it is off until you do), anyone with the link (tailwag.app/dog/your-dog's-handle) can see your dog's public details: name, breed, photos, walk stats, badges and your dog's own Woofle Lines. It shows only your dog. Nothing about you is on it: no name, photo, bio, suburb or other owner details.

Yes, anytime. In the app, open the menu on the Home tab, then Privacy & Data, then Delete My Account. Deletion runs straight away. Or email founder@tailwag.app. You can download your data first from the same screen (Download My Data). We keep financial records as the law requires, and some safety records (reports and moderation records) with your account ID removed.

Block and report are on every profile, post and direct chat. Reports go to a moderation queue — repeated reports hide content automatically while we review it. TailWag is 18+, and we'd rather lose a bad owner than a good community.